Our Story

Growing up in West Africa, Lethicia witnessed women in her community practice ancestral beauty rituals, relying on the power of plants to heal, nourish and protect their skin and hair. She recalled how they would travel for miles to collect shea nuts and other botanicals to transform them into luscious and nourishing butters for skincare and food.

Years later, after moving to Canada, she struggled to find adequate products to heal and nourish her dry, irritated skin and felt frustrated and hopeless. She also suffered from hormonal issues (PCOS) and the realization that many skincare ingredients were endocrine disrupters really set her on her quest for better alternatives. She felt disappointed by the quality and overall manufacturing standard of products in the cosmetics and skincare industry. 

After years of research and dedication, studying to become a Certified Organic Skincare Formulator, she set to start her own plant-based, high-performing and kind skincare line.